As a BOSS, a creative, entrepreneur, and more, you are constantly growing and evolving. We chose the phoenix as our signature logo because when a phoenix dies it bursts in flames and is then reborn stronger from its ashes. As a BOSS sometimes you'll have to SACRIFICE your comforts to achieve your goals. Unfortunately sometimes we have to watch our dreams go up in flames. In those times we must find the STRENGTH to rise from the ashes like the Phoenix.